The installation of the Cinecittà Luce stand at the Palais des Festival in Cannes is a great opportunity for visibility and for relaunching national identity. The stand dedicated to the promotion of Italian cinema, hosts a significant representation of the most important institutional subjects of our country, configuring itself as an extraordinary international showcase, a multifunctional space that turns into a real event of great prestige. The pavilion’s interior is characterised by a system of curved walls that articulate the space, defining the entrance area, the conference area and the bar area. The colours used for the curved walls are those of the Italian flag, on which specific areas are defined for the application of official and sponsor brands.