On the occasion of Milanofil, the most important Italian exhibition dedicated to philately, Poste Italiane has created an exhibition stand that represents the company as promoter and guest/host of the event. The stand designed adopts the distinctive colours of the company in order to make it clearly recognizable within the spaces of Superstudio Più in Via Tortona.

The structure is characterized by a high Totem enhanced by the ad hoc lighting, which rises among the stands with the Logo of Poste Italiane. Under the totem, a large Led wall with multimedia contents welcomes the visitors at the entrance of the pavilion; this leads to the various sales counters, equipped with customized graphics and multimedia stations for the operators.