The architectural design for the telephone company’s new shops attempts to create a fluid, continuous space with curved forms that define the interior. The materials used with different opacity and reflection immerse the customer in a dynamic space in which the play of light is reflected in the surface coverings. The display objects are placed in the space by means of suspended anchoring systems. The articulated space is contrasted by the colour study in which the use of white in the cladding creates a neutral environment. In this way the colour orange, symbol of the company, is reinterpreted as a founding principle.